Privacy Policy

1. Introduction & Overview

Welcome to WaM (“we”, “our”, or “us”), a cloud-based WhatsApp Business API marketing, broadcast, and automation platform owned and operated by The Bharat Digital (“The Bharat Digital”, accessible at www.thebharatdigi.com).

We respect your privacy and are committed to protecting the personal data of both our direct business customers (“Clients”) and the individuals who interact with our Clients via WhatsApp (“End Users”). This Privacy Policy explains how we collect, use, process, and safeguard information when you use our platform, APIs, dashboard, and related services.

2. Information We Collect

Depending on your interactions with WaM, we collect and process the following categories of data:

• Business Account & Profile Data: Business name, representative name, business email address, phone number, GST/tax identification, Meta Business Manager ID, WhatsApp Business Account (WABA) ID, and Phone Number ID provided during onboarding or Embedded Signup.
• WhatsApp Messaging Data & Metadata: Message delivery logs, timestamps, delivery statuses (Sent, Delivered, Read, Failed), template names, message IDs, and user phone numbers sent or received through the official Meta WhatsApp Business Cloud API.
• Interactive Commerce & Catalog Data: Product catalog identifiers, item selections, and cart orders submitted by customers within WhatsApp chat windows.
• Ad Attribution & Referral Data: Source metadata (`context.referral`) when an End User initiates a chat from a Click-to-WhatsApp (CTWA) ad on Facebook or Instagram.
• Technical & Usage Data: IP addresses, browser types, log files, webhook delivery performance, and platform usage metrics to ensure security and prevent abuse.

3. How We Use Your Information

We process information strictly for the following legitimate business purposes:

• To provide, operate, and maintain the WaM platform and its Cloud API connections.
• To transmit transactional notifications, marketing broadcasts, and customer support messages on behalf of our Clients.
• To execute automated chatbot workflows, catalog browsing, and cart checkouts.
• To provide real-time webhook updates and performance analytics on delivery and read rates.
• To comply with Meta Platforms, Inc. policies, applicable laws, and regulations (including India's DPDP Act and international privacy frameworks).
• To prevent fraud, spam, malicious activity, and unauthorized access.

4. Meta WhatsApp Business Cloud API Integration

WaM utilizes the official WhatsApp Business Cloud API provided by Meta Platforms, Inc. By connecting your WhatsApp Business Account to WaM:

• Your messages, templates, and media are routed through Meta's global Cloud API infrastructure in compliance with Meta's WhatsApp Business Terms of Service and Data Processing Terms.
• WaM acts as a technology intermediary / Tech Provider helping you manage your WABA and automate messaging workflows.
• We do not sell, rent, monetize, or trade your contacts, message content, or audience data to any third parties or advertisers.

5. Client Responsibilities & User Opt-in

Our Clients are responsible for ensuring that all End Users contacted through WaM have provided valid, verifiable opt-in consent to receive WhatsApp messages in compliance with Meta's WhatsApp Business Messaging Policy. Clients must immediately honor opt-out requests (such as “STOP” or “UNSUBSCRIBE”) submitted by End Users.

6. Data Retention & Security

We implement industry-standard administrative, technical, and physical safeguards—including HTTPS/TLS 1.3 encryption in transit, encrypted database storage, and restricted role-based access controls—to protect data against unauthorized disclosure or loss.

We retain messaging logs only as long as necessary to fulfill the operational, billing, and regulatory obligations of the service, after which data is securely purged or anonymized.

7. Your Data Protection Rights & Deletion

Depending on your jurisdiction, you have the right to access, rectify, port, or request the deletion of your personal data.

To learn how to request full deletion of your business account or associated WhatsApp messaging data, please consult our dedicated Data Deletion Instructions page or contact our Data Privacy team directly.

8. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at: